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As a marketing consultant, I get to peek inside many organizations to see first-hand its inner most workings. During my time at Telelink, it has become abundantly clear to me that this is an organization that truly lives and breathes its core values. Paramount of which is a desire to “make a difference”. One of the many ways this idea is expressed is through the act of giving. As Sydney Ryan, Telelink’s Co-CEO noted “Many of Telelink’s charity initiatives originate from the staff finding out about a great cause and asking if, together, we can help. It has been in Telelink’s blood from its earliest days to help out where it can. It naturally grew to become big part of our corporate culture. It gives me such pride to see the staff not just believe in this but also act upon it.” Charity Champions Two of Telelink’s many charity champions are Stephanie Donovan and Jillian Spurgeon. Both are quick to point out that...

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Even in 2016, there are many businesses that still face challenges in delivering great service to their customers, especially if they operate internationally out of a single location. Imagine waking up to find an inbox flooded with emails from unhappy customers, or an answering machine clogged with messages regarding an issue that could easily be resolved. The world may be increasingly connected, but this connectivity has, in some respects, actually made it more difficult to get a hold of a real person. Technology is supposed to create convenience, but does it? From website chat tools to automated phone menus, there are an increasing number of options that people can use for their customer service needs, and while many of these options may be convenient, they are not optimal due to their passive nature. Out of sight really is out of mind, and the unfortunate truth is that business-customer relationships suffer due to the lack of urgency typified by such tools. The overarching joke...

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A hundred years ago, the average company stayed in business for 67 years. Compare that with the business sector these days where the average is just 15 years.* If we look back at Telelink’s 50 years in the customer service industry and you asked us: "what’s the secret to staying in business so long?", we would probably mention three things. First, we would introduce you to our team. They’re not only skilled and engaged at work, they’re good people around the clock! (Telelink hosted a totally groovy 1960's themed 50th Anniversary party!) Next, we would tell you something very simple: we’re focused on adding value to our customer’s businesses. While we actively look for ways to add value, new ideas show up. With those new ideas come new opportunities. We’re receptive to opportunities that meet our customers’ needs, and we focus on making continual improvements. We embrace innovation. Other business leaders might say: “Innovation distinguishes between a leader and a follower.” - Steve...

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